Social Networking has now become a "must do" in your internet marketing plan. There are dozens of new social media sites popping up every year. The 4 major players are Facebook, Youtube, Linkedin and Twitter.
The one thing they all have in common is they connect you to millions of people that can potentially be lead to your site, that lead can be converted into a sale. The more you get involved with social networking the more prevalent your site becomes on the internet.
Here is the breakdown:
Facebook - has a more personal side to it, you are trying to make a personal connection with people with the hope of it leading to a sale. People feel more comfortable buying from a friend than a stranger. You need to update your postings at least once a week. Your posting will include any news, experience, or ideas you want to share. You can invite existing clients or friends to your Facebook page and have them post their experiences.
Twitter - is very similar to facebook but is very brief. The postings are only one sentence and should be monitored or updated every day. Let people know the daily what, where and when of you and your business.
Youtube - is the best way to get your promotional video messaging out there. This could have more of a commercial feel to instantly attract leads to your site for sales. If you have a whole series of video you could have your own Youtube channel.
Linkedin - is a connection to the business community. Stay informed about your contacts and industry, Find the people & knowledge you need to achieve your goals, Control your professional identity online. Should be monitored or updated weekly.
There are specific business strategies and guidelines that everyone needs to be aware of and follow.
Daily monitoring should be done on these 4 social networks.
Search Engine Marketing
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.